Montana Office of Tourism – Travel and Marketing Trends for Montana – November 2015

Travel and Trend Predictions for the Coming Year

As 2015 comes to a close, marketing and content companies begin to push out predictions for the coming year. A major trend in 2015 has been the role of the sharing economy at companies like Airbnb, VRBO and HomeAway. This trend is making, affecting housing and hotel legislation in certain cities and forcing traditional lodging organizations to reconsider their business model. Defined as collaborative consumption, the sharing economy refers to home sharing services like Airbnb through which members post their homes online as short term vacation rental properties.

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Latest Outlook from the Montana Tourism Industry

Full Newsletter: http://montanatourismnews.org/insights/2015/11/23/travel-and-marketing-trends-montana-november-2015/