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Can University of Montana save the liberal arts and boost enrollment without a strategic plan?

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November 22, 2015View for printing

In 2013, a group of faculty and staff members sounded the alarm: The University of Montana needed a strategic enrollment plan.

"A comprehensive ... plan that states our enrollment goals for all student types does not exist, nor has enrollment management been linked to other campus strategic objectives," said the report from the Enrollment Management Working Group.

UM's enrollment had dropped in 2013, and it did so again last year, and this year.

The strategic plan still does not exist.


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Reader Comments:

Strategic plans only become effective when they first start with analysis of all data available to see challenges and opportunities. Real time data analysis provides the opportunity to proactively manage the outcome in real time instead of after the fact.

Thanks to modern technology this is no longer out of the reach of any organization, especially one that promotes itself as a data focused institution.

Recent events could have been prevented or lessened if the U would have fully embraced data analysis several years ago when given the opportunity.

Everyone needs to be on the same page with one clear version of the truth. It's not too late but the U is losing a great deal of opportunity to excel.

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