Even in the Digital Age, Why Direct Mail Is Still a Viable Marketing Tactic

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing.

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Their findings were summarized in a whitepaper titled "Breaking through the Noise," available on the Canada Post website. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that:

By: Andrew Field

Full Story: http://blog.marketo.com/2015/10/even-in-the-digital-age-why-direct-mail-is-still-a-viable-marketing-tactic.html

***

In today’s highly-competitive business environment, distinctly unique marketing materials enable you to stand apart from your competitors and pique the interest of current and potential customers. PFL pioneered online print ordering for everyday marketing materials, and today more than half of our work is "custom."

http://www.printingforless.com/