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RetailNext CEO Alexei Agratchev on using data to drive in-store sales

October 27, 2015/

"If you look at Amazon, Macy’s.com or any e-commerce site, they have so much data and they use analytics to constantly improve the way they run their websites," he said. "Then you walk through the front door of Nordstrom or Victoria’s Secret and nobody has any idea what happens."

By Queenie Wong

Full Story: http://www.mercurynews.com/business/ci_29013398/q-retailnext-ceo-alexei-agratchev-using-data-drive

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