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How to Predict if a New Business Idea is Any Good

In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners to open their homes to strangers to sleep on their floor while traveling, in exchange for a nightly fee.

Five VC firms rejected the nascent company’s pitch outright, and another two didn’t even bother to reply. "They didn’t know it would turn out to be a multibillion dollar industry."

by Michael Blanding

Full Story: http://hbswk.hbs.edu/item/how-to-predict-if-a-new-business-idea-is-any-good?cid=SPemail-spridMTg0NjcxNzMxMTUS1-spmid12351553

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