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PepsiCo Executive Says Agency Model is Going to Break

October 16, 2015 /

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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

The advertising agency model is under threat, as big marketers make serious cuts in the number of agencies they work with, fight for better prices and invest in video outside of the traditional confines of television.

That tension was on display Thursday at the Association of National Advertisers’ Masters of Marketing conference in Orlando, when Bradley Jakeman, president of PepsiCo’s global beverage group, said "the agency model is not going to bend, it’s going to break."

By Steven Perlberg

Full Story: http://www.wsj.com/articles/pepsico-executive-says-agency-model-is-going-to-break-1444926957

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