Advertisers admit it: ‘We messed up’ the Web

IAB is promising guidelines for friendlier, more secure advertisements. For beleaguered consumers who are looking for a respite from the barrage of low-quality ads online, this could be a promising first step.

By Brian Fung

Full Story: https://www.washingtonpost.com/news/the-switch/wp/2015/10/15/amid-the-adblockalypse-advertisers-apologize-for-messing-up-the-web/