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Elon Musk’s Tesla Model X launch was a marketing and PR disaster

October 1, 2015/

Elon Musk is a genius. He’s a business icon. He’s a massive force for good on our planet, and he’s one of the most impressive people of this century, having founded PayPal, SpaceX, SolarCity, and, of course, Tesla.

(Having even one of those on your resume would be amazing.)

But what’s not amazing is Elon Musk’s public speaking abilities, or, apparently, his ability to orchestrate and manage a major launch event. At least, if you go by the disastrous Model X launch last night.

John Koetsier

Full Story: http://venturebeat.com/2015/09/30/elon-musks-tesla-model-x-launch-was-a-marketing-and-pr-disaster/

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