News

Elon Musk’s Tesla Model X launch was a marketing and PR disaster

October 1, 2015 /

MATR Sponsor (view all)


The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

Elon Musk is a genius. He’s a business icon. He’s a massive force for good on our planet, and he’s one of the most impressive people of this century, having founded PayPal, SpaceX, SolarCity, and, of course, Tesla.

(Having even one of those on your resume would be amazing.)

But what’s not amazing is Elon Musk’s public speaking abilities, or, apparently, his ability to orchestrate and manage a major launch event. At least, if you go by the disastrous Model X launch last night.

John Koetsier

Full Story: http://venturebeat.com/2015/09/30/elon-musks-tesla-model-x-launch-was-a-marketing-and-pr-disaster/

MATR Supporters (view all)


Montana Bioscience Cluster Initiative - Collaborative program design and execution and integrated programs fostering innovation, technology commercialization, entrepreneurship and sustainable small businesses

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.

Bozeman is a rapidly growing city with a high quality of life in part due to the easy access to the outdoors, burgeoning tech industry, and cultural experiences it offers.
Posted in:

News Catrgory Sponspor:


Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Leave a Comment

You must be logged in to post a comment.