New light bulbs offer alternative to LEDs and CFLs

Like LEDs and CFLs, the new bulbs, developed by a startup company called Finally Light Bulb, are much more efficient than the old power-sucking incandescent ones and are reputed to last far longer. But unlike much of the competition, they look almost identical to the old bulbs and promise to emit light of the same color.

By Troy Wolverton

Full Story: http://www.mercurynews.com/business/ci_28721553/new-light-bulbs-offer-alternative-leds-and-cfls