Quest Montana – A Forum on Marketing Analytics September 17-18, 2015 University of Montana, Missoula, MT

Join us this September for a meaningful learning opportunity to unleash the power of marketing data in your organization. QuestMT™ is designed to deliver cutting-edge marketing analytics content focused on the possibilities that come from leveraging marketing data for decision making. Managers, decision makers, and others who wrestle with data analytics challenges and need actionable insights will learn the methods and tools of data science to generate new strategies. (http://www.questmt.co).

The inaugural QuestMT will be held on Friday, September 18th (with an opening reception the evening of the 17th). The location is Missoula, Montana, situated in the heart of the northern Rocky Mountains. It is beautiful in September! Receptions and other activities will highlight unique Montana cuisine and our western setting.

REGISTER NOW

Early bird registration ($295) ends on August 24 (go to http://www.questmt.co/registration/)
[$395 until September 3/$495 after September 3]

Group rates are available. Please contact Joan Giese at [email protected].

Special QuestMT hotel pricing ends on August 18 (go to http://www.questmt.co/missoula/ and click on the hotel online link)

The QuestMT program includes nationally-renowned industry and thought leaders in marketing analytics:

• Marc Mertens, CEO of A Hundred Years (Los Angeles, CA), an organization focused on solving the greatest challenges through innovation that has a lasting, positive impact on the world. Mertens’ talk, "Analytics for Good" will address how data analytics can be used to solve the world’s most pressing problems.

• Paul Roetzer, CEO of PR2020 (Cleveland, OH), a marketing agency that provides performance-driven marketing services and author of the "Marketing Performance Blueprint." Roetzer will focus on "The Metrics that Matter: How to Build Performance-driven Marketing Campaigns."

• Jane Crisan, chief operations officer and president of R2C Group (Portland, OR), an agency specializing in the intersection of direct, sales-driven marketing and brand advertising. Crisan is moderating a panel on "Making Sense of Multi-data Sources and Measuring Digital and Traditional Media Effects."

• Young-Bean Song, principal at Analytics DNA (Seattle, WA), a strategy and analytics consultancy. His talk, "Demystifying Big Data" will guide you through the daunting complexities of marketing data to produce actionable insights.

• John Chandler, clinical professor of marketing at UM (Missoula, MT) and principal of Data Insights (Minneapolis, MN), a consultancy addressing hard business questions with data science.

• Jason Hoffman, CEO of Ars Quanta (Seattle, WA) , a company specializing in both the art and the science of quantitative modeling of business problems to drive growth, revenue and profit.

• Maziar Sattari, vice president of product development at Turn, a Silicon Valley-based software company providing a digital advertising hub that offers real-time insights for marketing decision making.

The last three presenters will conduct the afternoon training session on "Learning to Talk the Talk with your Data Scientist," where participants will learn the most important techniques that data scientists use to research business questions.

For more information about QuestMT, please contact Joan Giese at [email protected].

Sponsorship opportunities are still available.