Salon.com hires Ad Operations Interactive to provide outsourced ad trafficking services.

Salon Media Group, Inc. (Salon.com), a leading Internet media company, has hired Ad Operations Interactive, a leader in outsourced Internet advertising operations, to provide ad trafficking and ad operations services for Salon.com’s web properties.

“It made sound fiscal sense to outsource ad trafficking to Ad Operations Interactive,” said Michael O’Donnell, President and CEO of Salon. “We receive one-on-one customer service, ad traffickers in two time zones, and peace of mind using Ad Operations Interactive,” added Priscilla Eshelman, Senior Director, Sales Operations for Salon.com. Ad Operations Interactive Partner Jesse Poppick looks forward to working with the Salon.com team: “Salon.com has some unique ad delivery requirements that require a high level of sophistication to manage. We plan to work closely with the Salon.com staff to be sure these requirements are met every day.”

“With remote access to the Salon.com ad server, we can also start work on the east cost before the Salon.com west cost staff gets into the office,” added Ad Operations Partner Jesse Aguirre. Ad Operations Interactive provides Salon.com with a 24/7 on-call staff, skilled ad traffickers, and money saving ad operations services. The relationship between the two companies affirms that by outsourcing ad operations it is possible to reduce costs and still receive the highest quality service.

Salon Media Group, Inc. (Salon), based in San Francisco, Ca., is an Internet media company that produces a network of ten subject-specific Web sites (of which one is an audio streaming Web site), hosts two online subscription communities, and features Salon Premium, a paid subscription service. Salon’s Web sites provide a continuously updated array of news, features, interviews and regular columnists. For more information please visit: http://www.salon.com

Ad Operations Interactive, with offices in Missoula, Mt. and Miami, Fl., provides outsourced Internet ad trafficking, as well as full-service bi-lingual Internet ad operations services, to web publishers, web sites, ad networks, and interactive agencies. Ad Ops Interactive clients can focus on their core business while Ad Ops Interactive takes care of all operational aspects of their online advertising campaigns. For more information please visit: http://www.adopsinc.com or email [email protected]