KIND Apparel – Internet allows Missoula artist Mallory Ottariano to sell upcycled clothing around the world

Perhaps just 15 years ago, before the explosion of social media and online marketplaces allowed small-scale entrepreneurs and artists to sell their niche products to scattered customers all over the world, Mallory Ottariano wouldn’t have been able to do business the way she does now.

Out of a small studio in her home, Ottariano creates unique, eco-conscious, handmade clothing like stretchy yoga headbands, funky dance pants, skirts, tops and "tribal steampunk warrior Goddess" utility belts from upcycled materials. She peruses local thrift stores and other places to find her fabric, then she stitches bits and pieces together to give them new life and artistic style under the name KIND Apparel http://www.kind-apparel.com/shop/ .

DAVID ERICKSON [email protected]

Full Story: http://missoulian.com/business/local/internet-allows-local-artist-to-sell-upcycled-clothing-around-the/article_559c37ce-5daf-57aa-b1c0-d234ac16ec74.html