Red Ants Pants founder Sarah Calhoun stops in Billings to boost upcoming concert July 24-26 in White Sulphur Springs.

Marching one by one, red ants are popping up all over Montana’s landscape to promote a concert with a good cause.

Sarah Calhoun, founder of the Red Ants Pants clothing company, was at various Billings landmarks and businesses Tuesday with her foot-long crimson arthropod named Red, who has his own Twitter feed.

She’s documenting her journey through social media and leaving a few red ants behind to remind people of the fifth annual Red Ants Pants music festival http://redantspantsmusicfestival.com/ July 24-26 in White Sulphur Springs.

ERIK OLSON Billings Gazette

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