Inside The Secret Summit Where Masters Of The Universe Bond, Brand, Bleed In Navy SEAL Training

The idea is to create a community of leaders that build on their collective experiences.

How PTTOW!’s culture of exclusivity–hey, there’s Shaun White! and that’s Quincy Jones!–helps brands discover creative new partners.

"It pays to be a winner, it pays to be a winner, it pays to be a winner!"

The words tumble out through the heavy panting of about 25 exhausted thirtysomethings, from lips covered in sand and sweat. The sun peers through the clouds, illuminating the inhabitants of the beach, who dot the sand like a troop of emperor penguins. Stout men in aviator sunglasses and fatigues patrol "boat" teams of weekend warriors who huddle together, nursing scraped knees and wounded egos. Nearby, waves crash in the Southern California surf.

By Adam Popescu

Full Story: http://www.fastcompany.com/3046422/innovation-agents/inside-the-secret-summit-where-masters-of-the-universe-bond-brand-bleed-in

(Thanks to Whitney Williams for sharing)