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Millennials are not who you think they are

April 19, 2015View for printing

For the last five years, Zipcar has been conducting an annual study of the preferences of Millennials whose shifting ideas about ownership are supposed to be driving the rise of concepts like car-sharing. The survey has found that Millennials are more interested in alternative forms of transportation, that they often find car ownership a pain, that they'd more likely give up their cars than their smartphones.

By Emily Badger

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