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Where Is B-to-B Data-driven Marketing Headed?

Data drives B-to-B marketing today. And it’s a fast-evolving arena. New tools, new technologies, and most important, new buying behavior among businesses–these changes are accelerating the pace and driving new directions for B-to-B data-driven marketing. In preparing my new book on the subject–to be published in June 2015–I had a chance to speak to a variety of brilliant thinkers about where things are headed. Here are some of their predictions.

By Ruth P. Stevens

Full Story: http://www.targetmarketingmag.com/article/where-b-to-b-data-driven-marketing-headed/1

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