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Become Customer Obsessed Or Fail

April 8, 2015 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

What’s the top imperative at your company? If it’s not a transformation to make the company more customer-focused, you’re making a mistake. Technology and economic forces have changed the world so much that an obsession with winning, serving and retaining customers is the only possible response.

To thrive in the age of the customer, CMOs must partner with CIOs to advance the BT agenda, creating the technologies, systems and processes that increase agility, facilitate innovation and improve customer experience.

by Michael E Gazala

Full Story: http://www.information-management.com/blogs/-10026764-1.html?utm_campaign=daily-apr%208%202015&utm_medium=email&utm_source=newsletter&ET=informationmgmt%3Ae4150996%3A4342988a%3A&st=email

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