Modern-day marketers seek recruits with data analysis skills

Technology has dramatically changed the marketing industry. Modern-day marketers use a more customer-centric approach, one focused on cultivating relationships with potential consumers and driven by analytics that gauge the effectiveness of their marketing programs. Nowadays firms are seeking recruits that have a blend of core competencies including a strong pulse on technology and data analysis.

By Kia Croom

Full Story: http://blog.sfgate.com/gettowork/2015/03/23/modern-day-marketers-seek-recruits-with-data-analysis-skills/