The ‘Moneyball’ effect on K Street: The influence game gets scientific

Since 2010, at least four companies, ranging from start-ups to billion-dollar public corporations, have introduced new ways to sell data-based political and competitive intelligence that offers insight into the policymaking process.

By Catherine Ho

Full Story: http://www.washingtonpost.com/business/capitalbusiness/the-moneyball-effect-on-k-street-the-influence-game-gets-scientific/2015/03/12/4ab365f2-b14e-11e4-854b-a38d13486ba1_story.html