Read more stories about
Funding and Building your Business >>

MATR Sponsor:

MATR Supporters:

Sandwich Shop Owners: Wondering What Drives Your Customers' Choices?

March 12, 2015View for printing

Have you ever unwittingly projected your preferences onto customers, only to be rudely awakened by the reality that what you like is an acquired taste that others don't necessarily care to acquire? Maybe it was an experimental specialty bread that you *just knew* everyone would love. Maybe it was hesitating to incorporate a popular new sandwich because it didn't really appeal to your taste buds. It's happened to the best of us. It's human to expect others to think and do roughly as we would do ourselves. When they don't, we may wonder, "What the heck made them choose that?!" But, after all, why should we expect such a diverse world to be of similar mind and palate?

Debbie Huber

Full Story: ... mi=16495523


Find a Great Harvest Bakery in Your Neighborhood:
No reader comments so far. Be the first to comment by clicking the button below.

Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.

E-mail this page to a friend!