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Missoula Safeways gradually morph into Fresh Markets

March 12, 2015View for printing

Kneepads appear to be in vogue along the aisles of the Reserve Street Safeway on March 9. Vendors from throughout the region have gathered to relabel thousands of products as the decades-old corporate grocery changes hands. Several workers bustle about the wine department. More crowd the dairy section. They work from shelf to shelf, row to row, some standing and others crawling. The new tags are lime green, which Craig Holtet, co-owner of the new Missoula Fresh Market, feels will be the most noticeable difference for customers when the store reopens at 9 a.m.

"It'll be pretty subtle," Holtet says. "It's mostly just the color of the tags."

By Alex Sakariassen

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