News

It’s Time For A User-Driven Enterprise Business Intelligence Strategy in Your Organization

Why Read This Report?

John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on
advertising is wasted; the problem is I don’t know which half." Today, we can ask the same question of
a company’s investment in business intelligence (BI), analytics, and big data. Even after doing their best
for over 20 years to build centralized, scalable information architecture, Forrester surveys always find
that only a small percentage of organizations’ data is actually converted to useful information in time to
leverage it for better insight and decisions. At both strategic and tactical levels, much of this quagmire
can be explained by the fundamental disconnect in goals, objectives, priorities, and methods between
technology management professionals and the business users they should ideally serve. This report will
help AD&D pros deconstruct the inherent conflict between roles to reach a clear understanding of why
the business and technology management BI relationship is broken. We will then present our readers with
an innovative action plan that gets both technology management and business professionals aligned in
order to win, serve, and retain customers.

by Boris Evelson

Full Story: http://www.lavastorm.com/assets/Forrester-Research-Its-Time-For-A-User-Driven-Enterprise-BI-Strategy.pdf

***

Inteneo Systems – providing the right data at the right time to the right people so that they can make the right decisions.

http://www.inteneosystems.com

406-531-8119

Posted in:

Sorry, we couldn't find any posts. Please try a different search.

Leave a Comment

You must be logged in to post a comment.