Great Entrepreneurs Sell Solutions, Not Technology

Even though I love technology, I always cringe when an entrepreneur starts his investor pitch to me by touting his new technology. They have forgotten that new technologies are perceived by most customers as causing more pain than the problems they eliminate. I chastise these startups to highlight the solution created by the technology, rather than highlighting the technology.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2015/02/great-entrepreneurs-sell-solutions-not.html