Profiting from the data revolution: how to become a smart business

Embracing the explosion of data to target customers more effectively

Everyone must be on the same page. One version of the truth. Executives from any division or any brand, in any country, can quickly and easily interpret the data they are given. They spend much less time trying to understand the data and more time putting it to use.

It’s practical for large companies to have data analysts and visualisation experts to bridge the gap between the data and the decision makers; for smaller companies, it may not be. But if you want to be a smart business, you must develop these competencies in-house or outsource to a trusted provider.

There’s absolutely no point identifying metrics and data that can help answer smart questions and applying the analytics to come up with those answers, if the answers are then buried in a 50-page report that no one reads or understand. Finding a way to report the results quickly, clearly and engagingly is crucial to any smart business.

by Ben Rossi

– See more at: http://www.information-age.com/technology/information-management/123458966/profiting-data-revolution-how-become-smart-business#sthash.OkfkJ0wg.dpuf

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Inteneo Systems – providing the right data at the right time to the right people so that they can make the right decisions.

http://www.inteneosystems.com

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