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Verizon Will Let Customers Sidestep Its Privacy-Killing ‘Perma-Cookie’

February 1, 2015 /

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Verizon Wireless says it will soon allow customers to sidestep the mysterious "perma-cookie" it has placed on at least some phones to track user behavior and help target ads.

According to The New York Times, the company will give users the ability to completely refuse the tracking enabled by the cookie. Called the Unique Identifier Header, or UIDH, the little serial-number-like string of data is inserted into unencrypted web traffic, slipped into smartphones that surf the net via the carrier’s cellular and data network, and is virtually undeletable.

By Davey Alba

Full Story: http://www.wired.com/2015/01/verizon-will-let-customers-sidestep-privacy-killing-perma-cookie/

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