Shopping secrets: Montana Tech looking to partner with local businesses for research

Each year, businesses across the nation spend millions of dollars on research. Montana Tech wants to do it for free.

An upper-level marketing class is looking for businesses to partner with for research that would include sending "secret shoppers" to Butte establishments.

"That outside view is a perspective that can be really valuable to businesses," Tech business professor Traci O’Neill said.

Students won’t just be sneaking in and out covertly; they’ll be working with businesses to gather additional market research and customize an assessment that can address specific concerns a business might have.

Matt Hoffman [email protected]

Full Story: http://mtstandard.com/news/local/shopping-secrets-tech-looking-to-partner-with-local-businesses-for/article_9c34ab5a-4944-5251-a62d-57f9c7529594.html