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Shopping secrets: Montana Tech looking to partner with local businesses for research

January 29, 2015 /

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The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

Each year, businesses across the nation spend millions of dollars on research. Montana Tech wants to do it for free.

An upper-level marketing class is looking for businesses to partner with for research that would include sending "secret shoppers" to Butte establishments.

"That outside view is a perspective that can be really valuable to businesses," Tech business professor Traci O’Neill said.

Students won’t just be sneaking in and out covertly; they’ll be working with businesses to gather additional market research and customize an assessment that can address specific concerns a business might have.

Matt Hoffman [email protected]

Full Story: http://mtstandard.com/news/local/shopping-secrets-tech-looking-to-partner-with-local-businesses-for/article_9c34ab5a-4944-5251-a62d-57f9c7529594.html

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Montana Technology Innovation Partnership (MTIP)- Promoting Technology Commercialization in the State of Montana.

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