For Athletes Who Don’t Savor Sweets, How About Montana Beef In a Bar?

Brent Ruby, whose Montana-based Omnibars http://omnibars.com/ are made from grass-fed beef and potatoes, says he ate sweet bars and gels for more than a decade, and one day simply burned out.

"I couldn’t eat one more vanilla gel–I was just done," says Dr. Ruby, who says he has finished multiple Ironman events. "If you only make sweets, people are eventually going to get tired of it."

By
Frederick Dreier

Full Story: http://www.wsj.com/articles/from-sweet-to-savory-energy-bars-taste-more-like-meat-and-potatoes-1421968613