The secret world of the Dunkin’ Donuts franchise kings

How men like Mark Cafua, Gary Joyal, and Dan Fireman are building empires, regular by regular.

Among the data points that his accounting department pores over is the number of no-sales rung up on the registers, a signal that the counter help may be reaching into the cash drawer for reasons unrelated to a sale. Also available are algorithms that identify troubling patterns, such as employees who ring up lots of single-munchkin purchases, which can be cross-checked against surveillance camera footage to see if the customer is actually buying – and being charged for – a dozen and the staff is pocketing the difference. "This is a pennies business, so we take theft very seriously," Cafua says.

Neil Swidey

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