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The Morning Download: Ford’s Big Data Plan Spans Marketing, Telematics, Supply Chain
Good Morning. Ford Motor Co. unveiled plans to retool the company around Big Data, expanding its Silicon Valley research center and announcing it would hire 125 researchers, software engineers and data scientists by the end of the year. After years of halting steps, analytics are gaining greater traction among big corporations such as Ford.
Ford envisions a role for analytics and Big Data more or less everywhere–for starters, in marketing and sales, finance, purchasing and manufacturing, Raj Nair, Ford group vice president of global product development and chief technical officer, told CIO Journal’s Rachael King, who attended the opening of Ford’s new research facility. "I think Big Data will be much bigger than telematics," he said.
By
Steve Rosenbush
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Ford Wants to Sharpen Big Data Skills at its Silicon Valley Innovation Center
The company will sharpen its skills in Big Data analytics skills on the vehicle side of the business and then take those learnings back into the broader business. Ford plans to expand those analytics tools into marketing and sales, finance, purchasing and manufacturing, said Raj Nair, Ford group vice president of global product development and chief technical officer.
In the future, Mr. Nair would like to make anonymized data available not only to data scientists but to all of Ford’s engineers. Giving engineers access to this information through a common vehicle database or some other means will let them look at data in real time instead of having to send surveys out. For example, that information could help Ford determine which features are most popular in vehicles to improve the customer experience.
By
Rachael King
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