The Four Faces Of Marketing – The Missing Link between Marketing & Management

If cars failed to start, or crashed, four times out of five – there would be a consumer outcry.

If surgeons blamed their patients for dying within three years of being born, questions would be raised.

If nine out of every ten bridges collapsed after being built, we simply wouldn’t accept bridge builders truly knew what they were doing.

Yet, 50% of business close their doors in three years, at least two thirds of businesses go bust in less than five years, and a staggering nine out of every ten new products launched, fail.

Why Do Once-successful Organisations die?

Leigh Cowan

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