Ford’s big data experiments: Can it transform the company?

Ford CEO Mark Fields’ keynote at CES 2015 shined the light on how the company is thinking beyond vehicles to being more of a transportation analytics outfit. In other words, Ford is a good example of how every company is becoming a tech company.

The challenge for Ford will be absorbing data from cars and people in various mobile experiments and then discovering what can be used to build a business around. Fields talked vehicle quality, insurance costs, car sharing, transportation analysis and solving societal problems.

"Our roadmap must not just include smarter cars, but smarter roads and smarter cities," said Fields.

By Larry Dignan

Full Story: http://www.zdnet.com/article/fords-big-data-experiments-can-it-transform-the-company/