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8 Keys To Creating A Memorable Customer Experience

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. The result, according to a recent Gallup survey, with 70 percent of workers not fully engaged, is unhappy workers and poor customer experiences.

The customer experience is really your brand, since that is what customers remember and communicate to others, rather than your marketing.

Martin Zwilling

Full Story: http://blog.startupprofessionals.com/2014/12/8-keys-to-creating-memorable-customer.html

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Success is in Your Little Data – The Ability of Good People to Use Good Data to Make Good Decisions.

http://www.matr.net/article-63234.html

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