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8 Keys To Creating A Memorable Customer Experience
Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. The result, according to a recent Gallup survey, with 70 percent of workers not fully engaged, is unhappy workers and poor customer experiences.
The customer experience is really your brand, since that is what customers remember and communicate to others, rather than your marketing.
Martin Zwilling
Full Story: http://blog.startupprofessionals.com/2014/12/8-keys-to-creating-memorable-customer.html
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