Saga Outerwear – Former University of Montana SoBA Students Turn Class Assignment into Successful Ski Outerwear Business

aga got its start when Andrew Mallett and Austin Stevens, both longtime skiers and then students at the University of Montana http://www.umt.edu/ , were tasked with developing a theoretical business plan for a college course.

Look up #sagafam on social media, and you’ll see a flood of photos from skiers around the world: a backyard rail in Finland, a self-portrait on an Austrian glacier, a skier hitting a backcountry kicker in Utah. These aren’t photos created by a marketing team at Saga Outerwear http://www.sagaouterwear.com/ , they’re an organic collection snapped by Saga’s customers and athletes on their adventures around the globe.

Full Story: http://freeskier.com/stories/saga-outerwear-never-taking-themselves-too-seriously