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UM Researchers Measure 2014 as Strong Year for Montana Tourism

This year was another strong year for tourism in Montana according to preliminary 2014 numbers gathered by the Institute for Tourism and Recreation Research at the University of Montana. Nearly 11 million nonresidents visited Montana and spent more than $3.9 billion in the Treasure State in 2014.

Nonresident visitation appears to be the same or slightly lower than 2013. While the number of individuals may have dropped slightly from 2013, the number of travel groups increased during the past year. Spending by nonresidents grew by 4 percent in the first quarter of the year, 20 percent in the second quarter and 9 percent in the third quarter.

Norma Nickerson, director, UM Institute for Tourism and Recreation Research, 406-243-2328, [email protected].

Full Story: http://news.umt.edu/2014/12/122314tour.php

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