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How Facebook Knows When Its Ads Influence Your Offline Purchases

December 12, 2014/

Facebook recently launched a new tool for online advertisers called Atlas, and part of the company’s pitch is that it can explicitly establish a link between online ads and offline purchases.

By Cade Metz

Full Story: http://www.wired.com/2014/12/facebook-knows-ads-influence-offline-purchases/

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