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Do you dance with customers or just step on their toes?

Many companies use new digital technologies to reduce the impact of stepping on their customer’s toes. Few companies dance with their customers, engaging them in a series of coordinated movements that build trust and engagement. The difference is critical to success in digital markets and easy to get wrong. How do you know if you are dancing or stepping? To push this analogy a little – by looking at who is calling the tune.

Mark McDonald

Full Story: http://wtnnews.com/articles/11414/

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