The Fall of Intuition-Based Decisions and Rise of Little Data

In the same way we now struggle to imagine how business worked before computers and the Internet were pervasive, years from now we will look back at subjective decision-making in disbelief. Smart companies recognize this and are moving fast to exploit their little data to enable better decision-making, resulting in a competitive advantage and better financial performance.

Internal company data, specifically transaction data that companies collect in the normal course of doing business, can provide managers and front-line sales and marketing employees with a tremendous amount of actionable insight. Consider these examples:

by Pete Eppele

Full Story: http://www.information-management.com/news/the-fall-of-intuition-based-decisions-and-rise-of-little-data-10026029-1.html?zkPrintable=1&nopagination=1

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We live little data- Inteneo Systems – http://www.inteneosystems.com 406-531-8119