Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

"The Freakonomics of big data." — Stein Kretsinger , founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.

by Eric Siegel