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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
December 2, 2014 /
"The Freakonomics of big data." — Stein Kretsinger , founding executive of Advertising.com; former lead analyst at Capital One This book is easily understood by all readers. Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.
by Eric Siegel
http://www.amazon.com/Predictive-Analytics-Power-Predict-Click/dp/1118356853
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