How Analytics is Revolutionising Retail Banking | Innovation Enterprise

In today’s ultra competitive environment, it’s never been more important for banks to form durable relationships with their customers. The cost of acquiring customers far outweighs retention costs, but with customers more informed than ever, it’s not a given to expect them to stay loyal to you just because of the rigmarole that comes with changing banks.

Full Story: http://channels.theinnovationenterprise.com/articles/how-analytics-is-revolutionising-retail-banking#.VHxGvoR0H5c.linkedin