The Art of Social Media: Guy Kawasaki Gives Advice on How to Sell Yourself

Guy Kawasaki is an evangelist. That’s his job title: "chief evangelist" of online design service Canva. He’s a professional promoter of things, and of himself, and has been since the mid-1980s, when he was chief evangelist at Apple (AAPL). That was back when "like" was a verb and "shares" were things you bought from a broker. Today, like any professional buzz-generator, Kawasaki uses Pinterest, Facebook (FB), and Twitter (TWTR)–he has 1.43 million followers–to spread the word about companies he works with.

By Drake Bennett

Full Story: http://www.businessweek.com/articles/2014-11-26/book-review-the-art-of-social-media-by-guy-kawasaki#r=hpt-fs