Working the Land and the Data

Technology offers small farmers a lifeline, a way to navigate the boom-and-bust cycles of making a living from the land. It is also helping them grow to compete with giant agribusinesses.

…better uses of data analysis have raised his return on investment to 21.2 percent, from 14 percent.

By QUENTIN HARDY

Full Story: http://www.nytimes.com/2014/12/01/business/working-the-land-and-the-data.html?hp&action=click&pgtype=Homepage&module=mini-moth&region=top-stories-below&WT.nav=top-stories-below&_r=0