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Big companies promote water sustainability
November 30, 2014 /
By 2020 Coca-Cola, arguably one of the most familiar products in the world, plans to be water neutral — giving back as much water as it uses to produce its soft drinks.
To meet that goal, the company needs to return roughly 4 billion liters of water a year, no easy task and what some critics have called impossible.
"We have to have sustainable water supplies and sustainable communities," said Jonathan Radtke, leader of Coca-Cola’s water resources sustainability program, noting that saving water is an investment in the future.
PepsiCo has made a similar pledge.
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