Make The Short List In Site Selection – The goal is to turn data into information, and information into insight.

In the 2014 DCI Winning Strategies in Economic Development Marketing Report, business executives cited incentives information as the most useful feature of an economic development organization’s website. That is what the data say.

If you think about the results, it isn’t altogether surprising. The Report suggests that 76% of the time a short list of potential location options is created without ever contacting a local economic development professional. The implication is that to a large extent, site selection teams evaluate locations based on publicly available data. Since incentive information is inherently local, it can only be uncovered through local contact. When it can be found on an EDO website the data fills in an important blank for the Team looking to compare project NPVs between location options.

If it can’t be found, it is often easier to eliminate a location from further consideration than make the phone call to secure the information.

That’s why I say it isn’t altogether surprising incentive data would be considered the most useful feature of an EDO website. This is the information you can glean from analyzing the data.

Carly Fiorina, Former CEO of HP

Full Story: http://strengtheningbrandamerica.com/blog/2014/11/make-the-short-list-in-site-selection/?utm_source=SBA+2012+ADCI+State+Ranking+Report+Sign-up&utm_campaign=3aaea75caf-November_17_201411_17_2014&utm_medium=email&utm_term=0_f174f50c75-3aaea75caf-319223497

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Labor reporting is the key to site selection http://www.matr.net/article-63194.html