Panera Bread never rests on its laurels

Panera Bread’s success came from having a single great idea and a relentless focus on executing that idea better than anyone else, says founder Ron Shaich. "Panera in its core comes from a view that competitive advantage is everything. If we don’t have a reason for people to walk past competitors and come to Panera, then we don’t exist," he explains.

Jenna Goudreau

Full Story: http://www.businessinsider.com/panera-bread-founder-ron-shaich-on-growth-strategies-2014-11