"It’s Time!" – New Montana tourism slogan encourages potential visitors not to wait

Montana is counting on two words to lure tourists into the state starting this winter.

"It’s time" is the phrase being attached to the Office of Tourism’s new marketing campaign. The slogan will appear on billboards, and print and digital advertisements, that otherwise picture the state at its best: stars over Lake McDonald in Glacier Park; a bison under a lone tree in Yellowstone; a skier flying over snow-covered trees.

"It’s about seizing the moment," says Daniel Iverson, public information officer for the tourism office. "Montana is a place a lot of people have heard of, and a lot have an interest in visiting, especially with two national parks and one of them, Yellowstone, being on a lot of people’s bucket lists."

"It’s time," Iverson says, suggests those trips be taken now, instead of some day down the road.

By VINCE DEVLIN

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