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Technology moves fast-food chains away from interpersonal customer service

The days of indecision and miscommunication in the drive-thru lane of a fast-food restaurant could be long gone. Taco Bell recently launched an app that enables customer to order and pay for it straight from a smartphone.

"It gives customers control. They don’t want to talk to people all the time," Taco Bell chief marketing officer Chris Brandt tells Fast Company. And the app allows for more creativity in what to order.

"The app offers unlimited menu customization options," reports Eater. "Users can, for the first time, build their own unique creations using dozens of ingredients."

by Joseph Peacock

Full Story: http://www.deseretnews.com/article/865614811/Technology-moves-fast-food-chains-away-from-interpersonal-customer-service.html

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