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Why I Never Call My Company a ‘Startup’

November 7, 2014 /

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I love startups. I’m on my third.

But the word startup-and how people cling to it like a badge of honor drives me crazy. There’s some value to it as a descriptive term, but I actually never used the word startup with my first two companies. I saw them as businesses, with working products, actual revenue and well-defined paths to profitability.

At my company, we have a rule to not describe ourselves as a startup.

DAVID KALT

Full Story: http://blogs.wsj.com/experts/2014/11/03/why-i-never-call-my-company-a-startup/

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