Using Data Tools to Spur Sales Staff

Human-resources departments are becoming corporate data centers, probing in-house stores of information to figure out who they should hire and promote, how much those employees should be paid, and even how managers should manage.

Now two professors at Stanford University and the University of California, Los Angeles, are using data analytics to find better ways to motivate sales teams.

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The contact-lens company implemented the plan and found striking results, says Stanford’s Mr. Nair. Overall revenue rose 9% in one year, with an average revenue increase of $79,730 per agent per quarter.

By
Rachel Emma Silverman

Full Story: http://online.wsj.com/articles/using-data-tools-to-spur-sales-staff-1415236714

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We’re here when your organization is ready to fully utilize the value of your data. Inteneo Systems http://www.inteneosystems.com 406-531-8119