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How Graphs Make Us Believe Almost Anything
October 31, 2014 /
This is good news for marketers. But, with great power comes great responsibility. Use it wisely.
According to a study from Cornell University, charts make you more persuasive — even when the charts themselves are meaningless.
Researchers Aner Tal and Brian Wansink presented the study participants with a description of a medicine. Half the group were also shown accompanying graphs and charts, that added no new information to the description.
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