News

How Graphs Make Us Believe Almost Anything

October 31, 2014/

This is good news for marketers. But, with great power comes great responsibility. Use it wisely.

According to a study from Cornell University, charts make you more persuasive — even when the charts themselves are meaningless.

Researchers Aner Tal and Brian Wansink presented the study participants with a description of a medicine. Half the group were also shown accompanying graphs and charts, that added no new information to the description.

Full http://www.business-opportunities.biz/2014/10/29/graphs-make-us-believe-almost-anything/?awt_l=May3E&awt_m=IvpbJriic5pdR8

Related Stories

No related posts.

Leave a Comment

You must be logged in to post a comment.

MATR Sponsor (view all)


Working to create a clean and balanced energy portfolio that will provide for a safe and reliable energy future. Learn more at http://www.NorthWesternEnergy.com/BrightFuture

MATR Supporters (view all)


The Great Falls Development Alliance delivers aggressive, award-winning economic development support for business attraction, expansion, and retention.

Working closely with GFDA’s economic development team, HPF helps Montana businesses access the capital they need to expand, modernize, and strengthen local communities.

Make Your Future in the College of Business