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How AutoTrader Put Analytics in the Driver’s Seat

October 15, 2014/

The analytics project, called Audience Hub, has helped transform AutoTrader Group from an ordinary online aggregator of vehicle listings, ratings and reviews.

AutoTrader is able to use its new analytics to drill down into the minutia of customer behavior.

By
Clint Boulton

Full Story: http://blogs.wsj.com/cio/2014/10/14/how-autotrader-put-analytics-in-the-drivers-seat/?mod=WSJ_hpp_sections_cio

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